Brasília beyond the obvious
A visual record of the capital through city touring, architecture, tiles, civic spaces and curated perspectives that expand the way Brasília is perceived.
Brasília • editorial coverage • Lipe Travel Show
Visit Brasil Summit 2026
A vez e a voz da brasilidade
A special page created to present, in a clear and elegant way, the main records of the coverage carried out in Brasília for Embratur, bringing together experiences, encounters, backstage access, the award night and the Summit in one visual environment.
Coverage presentation
A visual presentation of the participation in Visit Brasil Summit 2026
This page/report brings together the main moments of the coverage carried out in Brasília in a fluid, premium and accessible format, while preserving the institutional context of the event.
BrasíliaArchitecture, city life and experiences beyond the most obvious narrative.
AwardA night of recognition for those helping project the country.
SummitBranding, brazilianness, soft power and international positioning.
Delivery chapters
Six layers of the coverage
The sections below organize the experience in a clear, lean and responsive sequence, balancing institutional language with natural reading.
Creators and key encounters
Welcome drink, dinner, integration and shared moments with the other creators invited to the program.
Behind the scenes at Embratur
A record of the meeting with the full creators group at Embratur, including the strategy presentation delivered to the team.
Afternoon of March 31 and institutional transition
Beyond the award records, this moment also highlighted Marcelo Freixo’s announcement of Bruno Reis as Embratur’s new president.
Complementary experiences
From B Hotel to Vinícola Brasília and the surrounding experiences, a visual cut of the sensory and relational dimension of the coverage.
The Summit and Brazil’s new moment
The program reinforced how Embratur is investing in sensory identity and cultural repertoire to consolidate Brazil’s positioning abroad.
Instagram
Highlights and published content
In addition to this page, the coverage also remains available on Instagram through highlights, bringing together stories, backstage moments, videos and selected posts published throughout the experience.
Visual gallery
Coverage frames
Main images from the journey.
Editorial reading
Three ideas that run through this delivery
Brasília
A city that becomes more surprising when it moves beyond the political imaginary and starts being felt in layers.
Brazil
In practice, Embratur reinforces a positioning that combines strategy, culture and sensory identity.
Summit
More than a stage, the Summit worked as a space to interpret the image Brazil wants to project abroad.
Experience highlights
Key highlights observed throughout the coverage
Impeccable team
Dyelle and Silvana from Embratur led the experience with outstanding care.
Strong Feel Brasil layer
Vinícola Brasília and Cabríssima stood out as top-tier experiences in practice.
Memorable Summit and award night
Teatro Nacional, the talks, female leadership recognition and Fafá de Belém elevated the event.
- Gustavo and Cedric from Brasília Receptivo: excellent guidance in the Federal District, combined with the planned surprise from musician Lyon, which was outstanding.
- Thiago Paes: excellent coordination throughout the journey.
- B Hotel: an excellent choice, adding glamour and value to the guests’ experience.
- Summit catering: excellent throughout the event.
- Summit talks: announcement of Bruno Reis as the new president and excellent panels with Ana Couto, Manoel Cordeiro, Marcela Bonfim and the Brazil Seen from Abroad panel through the lens of audiovisual, among others.
- Musical performances on Summit day: excellent shows and a highly fitting choice of Teatro Nacional as the event venue.
Closing
An experience that combined content, operations and hospitality
More than simply consolidating records, this page aims to present the experience in a clear and elegant way, consistent with the standard of the program delivered in Brasília.
Throughout the coverage, the quality of the operation, the curatorial strength of the agenda and the consistency of the positioning presented during the event became evident.